Student Centre – name and logo competition

The Student Centre is a collaborative project of Aalto University Student Union (AYY), Aalto University Business Students (KY) and Teknologföreningen (TF) for a collective building for students in a central location on the Otaniemi campus, next to the metro station entrance and opposite the Harald Herlin Learning Centre.

We are now looking for a collective visual identity for the Student Centre project in the shape of a name and logo competition!  In the future, the name and logo will be used e.g. on the project’s brochures, website and social media. The competition starts on 6 May 2019, and its deadline is 27 May 2019 at 4.00 pm. The reward paid in the contest is a total of 500 €, which may be split into multiple parts by decision of the panel of judges.

Competition’s rules

1. Competition duration and right of participation

The competition period runs from 6 May 2019 to 27 May 2019 at 4.00 pm.
All Aalto University students have a right to participate in the contest.

2. Design instructions

In its assessment, the panel emphasises personal touch and a solution that reflects the student culture of Aalto, not forgetting visual quality. The name and/or logo of the Student Centre should indicate in some way that this is a project and future meeting place shared by AYY, KY and TF. The look may incorporate elements from the existing visual materials of AYY, KY and TF, but this is not a requirement.

Consider the following aspects, for example, when creating your proposal:

  • How do the name and logo represent the student culture of Aalto and the new building shared by its students? Be bold and unique with your proposal!
  • How do the name and logo represent the students of Aalto? Think about which elements constitute the collective identity of Aalto people and how this could be expressed in the visual look. Also, think about how the project’s three organisations are visible in your proposal.
  • What is a good name or logo like? Is the logo made up of the name, a part of it or another element? Note that the name should be memorable and short enough.
  • What is special about the name and logo you are proposing? Make sure that the panel picks up on the great qualities of the visual identity you have designed. Provide explanatory descriptions of your choices. Give short and sweet reasons for your decisions.
  • How does the name work in everyday language? Is it inviting? Does the name give the impression that the place tempts visitors? How does the name work in different languages?

3. Submission of proposals

The proposal must be fitted onto one sheet that is A3-sized at most. The competition proposals can be submitted electronically OR as a physical copy. The competition is anonymous.

1) Electronic submission

Submit your proposal as an email attachment to by 4.00 pm on Monday 27 May 2019 at the latest. The email should contain:

  • the proposal equipped with an alias as a pdf file (the proposals are handled anonymously, and the panel of judges cannot see the sender’s contact details) and
  • the contact details of the maker(s) in the message field (name, study field, email, tel. no.).
  • Write “Student Centre name competition” in the subject field.

2) Physical submission

Bring your proposal to the AYY/KY/TF Office on Monday 27 May by 4.00 pm. To maintain anonymity, the proposals should be equipped with an alias, and a sealed envelope equipped with the alias and containing the names and contact details (name, study field, email, tel. no.) of the maker(s) is submitted with them.

If you want, you can submit a name suggestion only here. The name suggestions submitted alone are not handled as part of the competition.

Any questions regarding the competition can be sent to

4. Design framework

The look (which can be sketch-like) should contain at least the following:

  • name and logo proposal
  • colours (at least 2 main colours)
  • font map
  • other possible graphic elements

The proposal must be fitted onto one sheet that is A3-sized at most.

5. Choosing the winner

The winner of the name and logo competition is chosen by the panel of judges appointed by AYY, KY and TF. The panel consists of representatives of AYY, KY and TF as well as a specialist member on visual communication design. Panel members cannot take part in the competition themselves. The panel will give feedback on the submitted works and choose the winner.

6. Finalising the winning proposal

Possible finalising work on the winning proposal will be agreed upon separately with the designer. The existing resources of the different parties will be utilised in the finalising work.

7. Other

AYY, KY & TF reserve the right to make changes.

Any questions regarding the competition can be sent to